Sales Director, E-Commerce Channel D-A-CH (m/f/d) fixed-term contract

Sales Director, E-Commerce Channel DACH (m/f/d) fixedterm contract

Are you an experienced leader, ready to head up our ECommerce channel and craft future ECommerce B2B Sales in the EUC Business Unit (DACH) for the LEGO Group? We are looking for a strong personality, with energy and drive, great leadership skills and a clear vision of how to impact the sales agenda in DACH and beyond. You will be an important voice of the Europe Central (EUC) Leadership Team as well as the Sales Leadership Team and will have responsibility for building and maintaining partnerships and creating joint value to drive business growth.

This position is on a fixedterm contract basis until the end of December 2026. It will be based in our LEGO Sales Office in Grasbrunn, close to Munich, and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered. The closing date for applications is Friday 31st October 2025.

Core Responsibilities

• Continue to develop the LEGO business in the B2B ECommerce channel in a strategic and sustainable way, driving success with the top strategic customers.
• Develop and implement the sales strategy for ECommerce, ensuring the business delivers against sales and profitability objectives.
• Provide channel inputs into the Business Unit's annual business planning and channel strategy planning.
• Lead, empower and develop a team of 12 professionals covering different levels of scope and areas of responsibility.
• Upskill and develop the overall competence and professional skills within the ECom sales function and drive innovation by scouting businesschanging trends and working with partners to actively impact change in the retail landscape.
• Drive customer value proposition, engage with key customers, and develop strong relationships.
• Lead the strategic joint business agenda with customers, develop annual business plans and manage inyear negotiations and coursecorrection plans.
• Lead integration between key eretailers, partners (vendor), and internal stakeholders to drive effective and constructive collaboration.

Qualifications

• Extensive experience in commercial frontline roles, including some in ECommerce, P&L management experience and proven negotiation skills.
• Proven experience managing a complex B2B eCommerce retail landscape, with a strong understanding of key dependencies.
• Skilled in developing tailored, highimpact strategies for individual accounts to drive sustainable growth and ensure longterm success.
• Proven team leadership experience and success in developing people and digital savviness.
• Extensive experience in driving commercial planning and management, valuebased selling, mutual revenue and profit growth, consistent brand execution and joint business planning.
• Strong digital marketing and/or technology experience.
• Experience working with ECommerce platforms and marketplaces as well as experience implementing technology solutions & ecosystems.
• Strong analytical skills.
• Fluent German and English language skills.

Benefits

Family Care Leave We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance, which provides protection and peace of mind.

Wellbeing We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount You qualify for our generous colleague discount from day 1.

Bonus When goals are reached and if eligible, youll be rewarded through our bonus scheme.

Workplace With a hybrid work policy, an average of 3 days per week in the office, your primary workplace location will be one of our offices, stores or factories. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs.

The LEGO Group is highly committed to equal employment opportunity and equal pay and encourages applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.